December 3rd – 4th 2019, Park Inn by Raddison, Copenhagen, Denmark
About
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Copperberg is proud to present its new business platform for e-commerce leaders to Connect with each other and build a successful online sales strategy: e-connect Europe.
In our current age of do-or-die digital transformation, e-commerce represents both the greatest opportunity and threat to manufacturing organizations. The online world offers access to a vast pool of potential customers, and the opportunity to profile customers for complexity reduction or value offering. At the same time, it opens the door to new and non-traditional competitors and pirates, dilutes value creation communication, and challenges a company’s control on its prices.
E-Connect Europe will gather 120+ ecommerce leaders from the European Manufacturing industry to share, discuss, and network on how to create a successful ecommerce strategy. Some of the topics that will be discussed:
○ Adoption of new channel management methods to help companies keep and harmonize online and traditional distribution partners
○ Friend or Foe: evaluating tech giants like Amazon or Alibaba
○ Data and ecommerce: how to profile customers to keep and increase market share in low added-value sector
○ Impact of digital on pricing strategies: the value based selling at threat?
○ Running your own platform vs. a 3rd party platform
○ Branding vs. Complexity Reduction
○ And much more…!
Yours Sincerely,

 

Thomas Igou
Content Director
Copperberg

We’re currently looking for contributors to the event.  If you are interested, get in touch today by applying here.

thomas
Thomas Igou
Content Director, Copperberg